Articles

Experts in Digital Marketing

Preface

Listed below is a collection of articles relating to digital marketing. Some are informational, others are results of research, and then there are a handful that happened for no reason other than a mind let off its leash and freed from reason. The purpose of these articles is to catch the attention of viable prospects and generate some possible leads. There may be a call to ation presented every now and then, answer the call if you feel inclined. Welcome to RB Consulting.

The *AIDA Sales Funnel

Many attempts to redefine the AIDA acronym have been made, but none have successfully managed to last. However, times and technology have changed. Now may be the time for the AIDA acronym to be redefined as Alert, Inform, Direct and Assist; and the AIDA Funnel to be renamed as #TheAIDABell.